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SOCIAL MEDIA MARKETING

Turn your brand image into a personality!

What is SMM and why it's splendid

Using a social media platform like Twitter, Instagram or LinkedIn to reach a larger audience of your brand is what social media marketing (SMM) constitutes today.

Once an informal self-serve option in digital marketing, social marketing is now vital, especially as it offers the potential to sharpen data-driven strategies in marketing's favour. Other reasons why SMM is popular include better traffic, better conversations and the power of 'being there'.

Is your SMM solution making you happy?

Although easy to use, social media marketing calls for a formal approach to attract fresh leads consistently. Social media advertising requires budget planning and content-based strategies cantered around a data-driven understanding of user preferences.

Besides conversions from social platforms, here's why you should think about SMM solutions seriously - search engines like Google take social brand presence into account for ranking your web pages when it comes to unpaid (organic) search results.

In some cases, brands spend a high amount on social ads, and yet miss out on reaching the right site browsers in the end. It happens either due to lack of data or the means to interpret it with the help of a social media consultant. Such deficiencies affect the progress of your organization. They limit your ability to get business from a larger pool of web users.

Among social media marketing strategies, one of the key techniques is social media advertising. It speeds up your brand exposure and helps you get to a stage where you touch the right nerves for building social presence. However, this needs heavy support from analytics reporting tools.

Any real benefits of SMM?

Social media is the best place to develop a personality for your brand. By partnering with social media marketing companies, you enter a world of user data . You get to know what they prefer, whom they admire, which brands they promote - and a lot more!

A social media marketing strategy is based on the ability to capture impressions from people who are most likely to spend on your products and services. Digital Expo takes a data-driven approach to ensure you make the most of it through our SMM services. Social marketing is not just about being social, but being better at assessing your scope, and aligning your idea of 'what is social media marketing' with the right channels, user segments and business goals.

The Digital Expo process - what makes us 'click'?

Digital Expo uses bespoke strategies with experienced professional consultants to provide social media marketing services in an innovative way - we respond to your needs with results.

We promote your content, products and enhance your social personality to start digital trends. Digital Expo captures well-defined target markets and makes sure that SMM strategies produce profitable solutions. Thanks to a heavily information-driven marketing process that defines Digital Expo!

Based in Melbourne, Australia, Digital Expo has specialised services worldwide and focuses on local as well as global markets.

Twitter marketing

Getting more people to know your brand is important - whichever online marketing plan you choose. However, it is important to identify where you have the biggest scope and Twitter might be it! With its number of users almost touching half a billion, Twitter makes for a marketer's paradise.

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LinkedIn marketing

Graphics for quote with face: Laura Ramos from Forrester says, “Business buyers don’t buy your product; they buy into your approach to solving their problems.”

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Instagram promotions

Even if you looked up social media tips for business somewhat recently, you may have been surprised to see Instagram social media marketing strategies. However, this platform has people throng! And, it speeds up interaction.

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How it works

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Image Researching your industry
Image Strategy Session
Image Conversion Plan
Image Sales Copyriting
Image Content Upload
Image Tracking Monitoring