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FACEBOOK MARKETING

Give your brand the face people will love!

What is Facebook marketing and why it's splendid

Using Facebook as a platform to expose or advertise your brand qualifies as Facebook marketing. Individual professionals, big businesses and start-ups registered on the platform can take advantage of its billion-plus user base to drive traffic to business pages and websites. That is the way to improve digital
presence in a result-oriented manner.

Offering exposure to various interest groups, Facebook provides data-savvy businesses a resource to generate the much needed brand loyalty in a competitive world. With tools to communicate and share content, brands can drive engagement and interact directly with users. Whether or not you have a big budget, Facebook marketing lets you drive traffic organically besides using its paid advertising tools.

Is your Facebook marketing solution working for you?

Being on Facebook is about giving your brand a human face. Although you have access to a large user base, you need to know what kind of content - interactive, emotion driven or news worthy - will work for your audience. Knowing that helps you generate the all-important leads. The platform is useful for creating a variety of content - from
graphics and videos to slides and carousels.

Being in the digital business is all about consistent communication with your audience. With professional social media services, you can implement your Facebook marketing ideas by attracting people with similar interests that bear semblance with your brand image.

It is important to define your leads carefully. Interesting content can get a lot of views, actions and drive traffic to your pages, but it requires proper management of your Facebook marketing strategy, content and advertising budget

Any real benefits of Facebook marketing?

The social platform offers great transparency to begin with. Not just that, you can target specific age groups, locations, interests and control your budget without splitting hair - as all information is real time and metric based. On the other hand - while digital marketing is about mining accurate information on people's preferences and lifestyles, Facebook marketing comes with a user base that is constantly pouring out opinions, emotions and
leaving a prominent digital footprint.

Getting started with a Facebook marketing company isn't that difficult. Once you are able to get the right content for likes, people start looking out for your content and brand page - which leads to an exponential increase in engagement through live feeds and public posts.

Professional social media services are geared to help Facebook businesses generate the right content, keep track of users taking 'action' (liking/sharing your posts etc.) and identifying more people who might be
interested in the content you share.

This gives tremendous scope for multiplying your impressions and generating more business for an appropriate cost per million impressions (CPM) and cost per click (CPC). A professional Facebook marketing agency like Digital Expo can help you with all that, quite easily! Facebook also lets you interact with prospects and customers directly - be it mobile or desktop. Whether on a public post or through private chat, you can use tools for
online reputation management as well.

The Digital Expo process - what makes us 'click'?

Digital Expo uses bespoke strategies with experienced professional consultants to provide Facebook marketing services in an innovative way - we respond to your needs with a solution. We promote your products, create brand stories, and get you the exposure needed to meet challenging business targets.

Digital Expo captures well-defined target markets on Facebook and makes sure that your social media advertising produces results quickly across devices and platforms. Thanks to a heavily information-driven digital marketing process at Digital Expo! Based in Melbourne, Australia, Digital Expo has specialised services worldwide, and focuses on local as well as global markets.

Facebook marketing strategy for small businesses

Small businesses with budget constraints and limited exposure to markets may find Facebook marketing a serious challenge when it comes to sizeable conversions. However, we at Digital Expo know how to get a large user base converting for cheap. A custom marketing solution for your organic traffic and paid Facebook ad results can boost your presence where it matters.

Sometimes, a greatly interesting piece of content might take time to generate views without the use of paid ads, but for its share worthiness, you can get a large audience taking notice of your Facebook page. With paid ads, which are not always expensive, the results just come faster! Digital Expo uses research to understand how to market on Facebook for the best results and uses sharp tactics such as OCPM (Optimized CPM). Thus, we help you streamline your ad budget by aligning your social media advertising with segments already indicating interest in your category of products, services or your industry philosophy.

Facebook ad results & reporting

Marketing your business on Facebook requires keeping track of views, likes, actions and user history on the whole. Numerous people will react in different ways to your Facebook ad content and posts. However, metrics such as weekly expenditure on ads, lead generation and conversions are important to analyse your Facebook marketing strategy from time to time.

For business owners like you, Digital Expo offers social media consultant services to define what a user action is and analyse your returns based on click-throughs, likes and user engagement.

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