A/B testing

As part of our email marketing services, we ensure you are able to grab all the advantages of email marketing through A/B testing. It ensures that before you send an email, you find out which of your strategies will work the best. Digital Expo offers a data-driven email marketing strategy. If a particular combination of elements (subject line, graphics, colours, etc.) works better for the select audience, we can tell so without a guessing game.

A/B testing is performed on a variety of advertising and marketing content. When it comes to email marketing solutions, Digital Expo performs A/B testing by carefully selecting groups of recipients through the best analytical tools - and figures out which version of email content will maximise clicks and conversions. Whether it is more opens, downloads, sign ups or visits to landing pages, you can find detailed reports on how we make it work for you to generate maximum returns.

Marketing automation allows tracking emails and offering our clients the transparency required to understand how their audiences are responding to strategies. Whether it is promotions or lead generation, we ensure that the audience gets to see precisely what might interest them at a given time. This is based on marketing analytics, which is also a strong foundation to support our electronic mail marketing services.

Digital Expo gives you the ability to get a hands-on experience on what we do in our email marketing agency. You can schedule and test our email service in advance. If you approach one of our consultants, we ensure that you get a comprehensive understanding on how email marketing will work for your unique requirements.