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Ecommerce SEO

The indispensable part of digital marketing

Ecommerce websites need high visibility because the volume of customers out there is quite thick. Digital Expo as an SEO agency does more than just analyse keywords, search trends and user behaviour.

An ecommerce SEO strategy has to do justice to the marketing investment - the cost per click of relevant keywords can be high in a competitive business. However, with the finest search engine optimisation Melbourne gives you today, you have a balanced approach to keyword competition. It helps keep the pricing down. At the end of the day, what you are selling cannot be overshadowed by your marketing budget!

Besides using keyword analytics, it is important to improve your brand identity with engaging content for relevant web users. Digital Expo helps you get the right title tags, meta descriptions and on-site search optimisation techniques. Navigation is a key factor to ecommerce websites. It's not just user experience, but 'the searching' that becomes difficult if your products are listed in a slightly unorganised fashion.